Mehran Modiri is considered to be the leading artist in social satire in Iran. His various series which have been broadcast through IRIB have set records in terms of viewership (an estimated 85% viewership when he is on air), as well as make him a popular personality among masses. In 2008 Modiri left IRIB to star and direct a home-entertainment series; a series which instead of broadcast is released on DVD on a weekly basis, entitled Ghahve-ye Talkh (Bitter Coffee). Although Ghahve-ye Talkh’s delay in release put it in second place in terms of innovative media (another series, Ghalb-e Yakhi was released first, making it the first ever such program in Iran), but its sales surpassed its competitor by over double, a revelation which the industry and critics have linked directly with Modiri’s popularity with his fans. In 2012, after Ghahve-ye Talkh was completed, Modiri signed on to play the lead role for his competition show, Ghalb-e Yakhi’s 3rd Season. Modiri is a writer, director, actor and a recording artist. He has performed in front of sold out audiences in Tehran, including a concert benefiting UNICEF. He was named the 20th most powerful person in Iran – and the only entertainer on the list- by Newsweek magazine in 2009. Modiri is an avid reader, loves classical music and is very learned in philosophy, fine arts, classic literature and biology. He is divorced and has two children.